A logo is a graphic mark or symbol commonly used by commercial enterprises, organizations and even individuals to aid and promote instant public recognition. Logos are meant to represent companies’ brands or corporate identities.Â It is a design that is used by an organization for its letterhead, advertising material, and signs as an emblem by which the organization can easily be recognized
It is a tool to build an identity for the organization, as part of its trademark or brand. Â A logo needs to be original and memorable for the greatest impact.
Color is a key element in logo design and plays an important role in brand differentiation. The importance of color in this context is due to the mechanics of human visual perception wherein color and contrast play critical roles in visual detail detection. While color is considered important to brand recognition and logo design, it shouldn’t conflict with logo functionality, and it needs to be remembered.
Choosing an organisation’s logo’s color is an important decision because of its long term implications and its role in creating differentiation among competitors’ logos.
Logos and their design may be protected by copyright
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